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Market analysis and development
Understand the markets you operate in and how they may develop.
L&F CG · The Commercialization Wheel
Expertise must be visible to be chosen.
The Commercialization Wheel shows how market understanding, services, digital visibility, technology, sales and learning work together. Commercial governance and coordination connect the work.
Six processes · One commercial core
The model explains the whole system. Legal uses the same structure to show documented results for each law firm.
How law firms are analysed (Norwegian) ↗Six processes
How commercialization fits together.
Each area represents an activity a firm can develop. The wheel makes it easier to see how these activities connect.
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Services and service development
Adapt services to the market and continue developing them.
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Design and digital presence
Present services and expertise where potential buyers look for information.
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Technology, use and setup
Use technology that supports commercial work.
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Sales and sales development
Work with new and existing clients and develop the sales process.
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Further development and follow-up
Practise, learn and improve the work for next time.
AT THE CENTRE OF THE WHEEL
Commercial governance and coordination
Responsibilities, priorities and collaboration connect the six processes.
First industry · Law firms
From model to public analysis.
Legal examines how law firms make the commercialization of their people, services and specialist expertise visible. Results are based on publicly documented evidence, rather than assumptions about internal practices or their effects.
Explore Legal (Norwegian)Legal CommercializationPublished
Analyses and firm profiles using the same questions and weighting.
58questions
7equally weighted areas
7–35total score